WeWork acquires Israeli startup Unomy to bolster its enterprise gross sales efforts

Global co-working giant, WeWork has acquired Israeli startup Unomy to enable its staff to boost WeWork's sales by enhancing data collection and providing lists of and leads to potential customers, reports TechCrunch.

Unomy, a sales and marketing platform is designed to help sales people connect with potential customers. It does that by simplifying the process of getting sales list, getting better leads and ultimately converting more enterprise sales.

According to WeWork SVP for Digital Product Ron Gura, the company chose Unomy after evaluating a number of similar tools and deciding that Unomy is the best choice in the market. "Their B2B intelligence layer will be able to help us enrich our data sets when we’re driving sales in the enterprise market." He further added that integrating Unomy into its existing product or service set will enable B2B sales to run even more quickly and transform much more shoppers.

WeWork is also hiring Unomy's 20 employees to work at its Tel Aviv office as a part of the digital product team under Gura.

Terms of the deal are not disclosed, but prior to the acquisition, Unomy had raised $2.4 million in outside funding from investors like Janvest Capital Partners, Altair Capital, Leta Capital and a series of angel investors.