Weve selects Proxama as partner for 'Pouch'

LONDON, UK: Proxama PLC, the global platform provider of mobile proximity marketing, mobile wallet and payment solutions, has been selected by Weve, a joint venture between the UK's three largest mobile network operators; as its partner in the development of its mobile loyalty service.

Proxama's TapPoint platform will form the technology foundation for Pouch, Weve's Alpha loyalty service, enabling in-app engagement and loyalty on smartphones at POS in retail stores.

Weve's Pouch will be rolled out in a phased approach across Android and IOS, with each rollout bringing additional functionality and an increased number of participating merchants. By licensing Proxama's TapPoint platform and working closely with Proxama as integration partner, Weve is able to deploy a highly contextual loyalty applcation.

This means content displayed in Pouch will be relevant to the consumer, responding to their interests and recent activity. The analytics provided by TapPoint will also contribute to improved consumer engagement.