NEW DELHI: Wipro ePeripherals (WeP) has launched its Data-Com
product range. WeP has entered into a strategic alliance with Huawei, a leading
datacom product manufacturer in China. This $ 4 billion company would be giving
the technical training certification to the channel partners of WeP, which is at
par with Cisco’s networking courses.
The range includes a complete range of layer 2 managed and unmanaged switches
(starts at five port instead of industry standard of eight port), gigabit
switch, smart fiber switch, layer 3 routing switch, NICS, Routers (low-end to
carries class high-end GSR routers) and Print servers. These products are aimed
at giving a direct competition to the Cisco products. All the routers are TEC
evaluated and certified.
"With the USP of price performance, these products would be well
accepted in the Indian market which is price sensitive and is looking out for
more product offerings", said PPR Rao, COO, WeP.
"WeP has always believed in indigenous products and manufacturing
capabilities, once these products are able to set their grounds in India we
would consider the manufacturing option too. But as of now we are concentrating
on the brand equity and market share for these datacom products", he
added.
Right now the focus would be on the A class cities in the nation and the
company might expand its product availability to the B class cities as the brand
gains ground. It would be targeting all the Cisco partners for this product
range. WeP has already trained the first set of certified engineers, which are
from both–the channel partners and the company.
The datacom product is the last product portfolio in the recent product
portfolio expansion of WeP. Now with this range, WeP offers DMPs, laser
printers, storage products, UPSs, digital cameras and mobile storage devices
that covers a substantial part of the peripheral requirement of any corporate.
To begin with, WeP would like to rope in its present channel partners for
these products and graduate to other Sis and VARs. Speaking about the market
share in percentage terms, WeP is looking at a total market share between eight
to 10 percent over a period of time. With a warm feedback from its channel
partners, WeP is resilient about this product range and plans to fortify this
product range with best of the value added services and good channel support.