Ways to Make your Business website effective

BANGALORE, INDIA:

A jazzy, flashing interface with lots of visuals and colors on a website are not sufficient to draw traffic, retain visitors, sell products, and build relationships. Here are ten things you must have on your website.

Excerpts by Shashank Mehrotra, Director, Strategy & Business Development at Directi & Business Head, BigRock

A website is the most powerful marketing tool for a business, especially in a country like India where 81 million people surf the Internet scouting for companies to purchase products and be partner with. Website is the preferred destination for most people to land up on and seek information about a company, products and services. As a website owner, you have enough to do to make sure it works --convey brand promise, establish credibility and brings business.

Also read: Digital commerce the way forward for SMEs

Let's have a look at the essential components that a portal should be beefed up with.

1. Crisp Headline
2. Powerful Website Copy
3. Intuitive Navigation
4. Call to Action
5. SEO Friendly
6. Social Media Plugs
7. Blog
8. Customer Testimonials
9. Video
10. About Us page

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