Want to swap old printers? HP's ready

NEW DELHI, INDIA: In what it claims to be an effort to help customers drive down costs and increase efficiencies, HP, a player in the technical printing space has introduced Season Two of its ‘Trade in Trade Out Program’.

This nationwide program is aimed at all corporates and customers who want to upgrade their existing high end large format printers in order to help their business obtain more value from IT investments in the current economic climate. The new upgraded HP printers will contribute to higher energy saving vs. laser / LED products thereby lowering the total cost of ownership for the customer, says a press release.

“Owing to the overwhelming response of season one of this campaign, HP rolled out this offer for corporates wherein they can exchange and upgrade their existing inkjet / laser / LED A1 size & above large format printer / plotter to a new HP Designjet large format printer at special rates. The products taken back will be recycled reiterating HP's leadership in reducing the environmental impact of its technology products.”

“In today’s economy, companies are under intense pressure to develop a leaner, more efficient IT infrastructure with lesser costs, while still providing high-quality results.” said Puneet Chadha, Director – Graphic Solutions Business, Imaging & Printing Group, Hewlett-Packard India.