Vodafone to live stream World Cup cricket matches

AHMEDABAD, INDIA: Telecom firm Vodafone Essar has bagged exclusive rights for the live streaming of the ESPN-Star Sports coverage of the 2011 World Cup cricket which begins February 19, a statement said here on Thursday.

Vodafone customers will be able to watch ball-by-ball live coverage of all the 49 ODIs on their mobile phones via ESPN Mobile TV.

The company has also been named co-presenting broadcast sponsor for ESPN Star Sports' coverage of the World Cup, the statement added.

Live streaming of the matches will be available exclusively to Vodafone subscribers and can be availed on both 2G (GPRS enabled) and 3G handsets.

Vodafone Essar's chief marketing officer Kumar Ramanathan said: "The 2011 cricket season in India coincides with an exciting time in the telecom industry. Through this association with ESPN Star Sports....we continue to engage our customers in a more meaningful and relevant manner."