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Vodafone launches Rs.809 handset for rural India

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CIOL Bureau
New Update

NEW DELHI: Cellular service provider Vodafone Essar today launched Vodafone 150 (VF 150), the most affordable handset available in Delhi, with a basic price of only Rs. 809.

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With the launch of this mobile phone, Vodafone aims to increase mobile technology accessibility for millions in India, especially the rural areas, said a press release.

To maximize the availability of VF 150 among the large and isolated rural populations, Vodafone would provide an extensive logistics infrastructure, reaching deep rural segments where mobile penetration has remained low. Over the next few days, the device will become available across the country.

Sanjay Warke, chief executive officer, Vodafone Essar said, “The cost of handset can be a significant barrier for people in accessing and benefiting from the mobile revolution. At the price point of VF 150, many more people will become part of the connected world. We will continue to facilitate consumer empowerment through such initiatives.”

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Vodafone has been able to significantly reduce manufacturing costs by focusing on a custom-built feature set and packaging design — without any compromise to user experience, quality or safety. VF 150 comes with one year handset replacement warranty and is priced at Rs.809 (price includes 4 per cent VAT; this price could vary in a few states owing to different tax structures).

It would be available across Delhi at Vodafone Stores, mini stores and retail outlets. VF 150 would enable customers to use voice and text based services.

(As a reader, do you think Vodafone will be able to further grab the Indian rural market with this phone? Please put your comments in the box below.)

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