Vodafone launches Rs.4 voucher scheme

NEW DELHI, INDIA: Cellular services provider Vodafone Essar Monday launched a voucher scheme for its pre-paid customers offering limited local and national calls for Rs.4.

The voucher offers local or national calls for eight minutes or calls within the Vodafone network for 30 paise per minute.

It offers other options like 40 local night minutes within the Vodafone network, 100 local or national messages, 400 messages in Tamil Nadu, Chennai, Kerala, Karnataka and Andhra Pradesh.

"We hope to communicate the product offering effectively and with absolute simplicity through our brand new advertising campaign," said Kumar Ramanathan chief marketing officer, Vodafone Essar.

Vodafone Essar is the Indian subsidiary of UK-based Vodafone Group. It has over 106 million subscribers in India.