Vodafone joins hands with OnMobile

BANGALORE, INDIA: Vodafone strikes a new deal with India’s OnMobile, a provider of value added services, to extend its popular ring back tone service to customers in emerging markets, outside of India.

Today’s announcement between Vodafone Group and OnMobile forms a separate agreement to an existing successful partnership Vodafone’s Indian operation has with OnMobile.

Bobby Rao, Internet Services Marketing Director, Vodafone, said: “Anyone with a mobile phone can use ring back tones. They can be personalised for individual callers and contain music, greetings, jokes as well as special audio effects. Vodafone was one of the first operators to introduce ring back tones and through this deal, we will now be able offer customers in Africa, the rest of Asia and central Europe an affordable way to personalise their phones.”

Source: Webwire