Vodafone Fiji, Bharti Telesoft in pact

NEW DELHI, INDIA: Bharti Telesoft has signed a deal with Vodafone Fiji to provide Color Ring Back Tone (CRBT), Voice Portal and Multimedia Portal services to the mobile operator.

The deal is based on a revenue share arrangement in which both the companies would share in the investment and returns from the deployment of the content-based services.

“These new content services are a perfect offering for Fiji’s young and vibrant population and we will be working closely with Bharti Telesoft to deliver a wide range of mobile content to satisfy the infotainment needs of our customers,” said Avanthi Senaratne, chief marketing officer, Vodafone Fiji.

“We are thrilled to have Vodafone Fiji as our customer and very excited about the prospects of working with them to deliver new and exciting infotainment services to their rapidly growing customer base. Based on our past experience, we are confident that CRBT and the Voice and Multimedia Portals will be a major hit with Fiji’s mobile subscribers,” said Sanjiv Mital, CEO, Bharti Telesoft.

Vodafone Fiji has more than 280,000 subscribers accounting to over 25 per cent of the island’s total population. The mobile operator has the largest subscriber base among all telecom service providers in the country.

Vodafone Fiji, part of Vodafone International, began operating mobile services in Fiji in 1994.