Vivek Sharma, Philips' chief marketing officer

BANGALORE, INDIA: Sharma will be responsible for the development and execution of an integrated strategy for brand development across the various business sectors.

One of the main thrust areas will be in the marketing organization capacity and capability building. He will also be responsible for translating and bringing to life the global brand promise of ‘Sense and Simplicity’.

Prior to Philips, Sharma was with Mirc Electronics Ltd. as Vice President, Marketing, and Sales. At Mirc he spearheaded the re-launch of the ONIDA brand across product categories, championing the brand’s remarkable market share growth  in the air-conditioning segment.

An industry veteran with over 19 years of experience, he has held senior leadership positions across Cadbury's, Warner Lambert and in Ogilvy & Mather Advertising as Head of Unilever business in India.

“Vivek will help drive the transformation of Philips into a market driven company that truly reflects the needs of its customers. He will also work closely with our focus sectors in delivering our global Vision 2010.” said Murali Sivaraman, CEO, Philips Electronics India Ltd.