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Visual Quest develops content management application

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CIOL Bureau
New Update

HYDERABAD: Visual Quest India Pvt. Ltd., a Hyderabad-based wireless solution

provider has developed a content management application. Christened as -VisualScript

- the application will be aimed at wireless service providers and content

providers to offer content in regional languages.

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The application will enable mobile users to receive content in regional

languages like Hindi, Telugu, Kannada etc on a 9.6 Kbps GSM network with an

Internet enabled handset, said Visual Quest’s managing director Birad Yajnik.

Presently, the application provides interface to 12 Indian languages and 4

international languages. "We have designed the application in such a manner

that it could support any language and when required, one can add any language

to the portfolio of the product," he said. The wireless providers could

select the language based on the user profile of the region and serve encoded

content in the appropriate language.

VisualScript, part of the VisualMove application Server, will enable

management, delivery and viewing of interactive media content over wireless

networks. The server is based on a unique implementation and combination of

extensible markup languages, video encoding and compression technologies. It

also utilizes an integrated delivery mechanism, using SMS and WAP as required

and applicable.

Initially the firm will look at the Indian market for the sale of its

applications. "We have already entered into a tie-up with Tata Cellular for

Beta testing of our applications, that is expected to end within six months.

Ideally, we would like to have our presence felt in the South East Asian

countries like Malaysia, Singapore and some part of Middle East," he

explained.

On the revenue model, he said that the company would follow a model where

revenue would be shared with the wireless service provider on the basis of its

subscription base.

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