HYDERABAD: Visual Quest India Pvt. Ltd., a Hyderabad-based wireless solution
provider has developed a content management application. Christened as -VisualScript
- the application will be aimed at wireless service providers and content
providers to offer content in regional languages.
The application will enable mobile users to receive content in regional
languages like Hindi, Telugu, Kannada etc on a 9.6 Kbps GSM network with an
Internet enabled handset, said Visual Quest’s managing director Birad Yajnik.
Presently, the application provides interface to 12 Indian languages and 4
international languages. "We have designed the application in such a manner
that it could support any language and when required, one can add any language
to the portfolio of the product," he said. The wireless providers could
select the language based on the user profile of the region and serve encoded
content in the appropriate language.
VisualScript, part of the VisualMove application Server, will enable
management, delivery and viewing of interactive media content over wireless
networks. The server is based on a unique implementation and combination of
extensible markup languages, video encoding and compression technologies. It
also utilizes an integrated delivery mechanism, using SMS and WAP as required
and applicable.
Initially the firm will look at the Indian market for the sale of its
applications. "We have already entered into a tie-up with Tata Cellular for
Beta testing of our applications, that is expected to end within six months.
Ideally, we would like to have our presence felt in the South East Asian
countries like Malaysia, Singapore and some part of Middle East," he
explained.
On the revenue model, he said that the company would follow a model where
revenue would be shared with the wireless service provider on the basis of its
subscription base.