Virtusa unveils its new visual identity

BANGALORE, INDIA: Virtusa Corporation, a provider of IT services, on Monday unveiled the new visual identity of its corporate brand.

The new visual identity, including a new logo, highlights Virtusa’s commitment to focus on delivering business outcomes to customers, said a press release.

The new tagline “Accelerating Business Outcomes” reinforces and emphasizes the company’s value proposition of providing technology solutions to customers that enable them to improve their customer experience, improve time to market, lower costs and expand market reach.

The new logo represents a leaner, sleeker version consistent with the company’s approach. In line with the modern 21st century trend, the logo design leverages sans serif fonts and lower case design.

Kris Canekeratne, chairman and CEO, Virtusa Corporation said “The new visual identity builds upon our values, culture and rich software engineering heritage, in addition to symbolizing our focus on accelerating business outcomes and improving IT efficiencies for our clients. We believe the identity will effectively position our value proposition among our key stakeholders including our clients, team members and shareholders."

Virtusa’s value proposition is based on a strong foundation of its deep service portfolio, enhanced global delivery model, rich software engineering heritage, adopting measured quality focus and utilizing advanced processes and methodologies.

"Our brand is one of our most prized assets and it brings considerable value to our business," added Doug Mow, senior vice president, Marketing, Virtusa Corporation. "Our clients, employees and shareholders connect the most with what the brand stands for - quality, innovation, customer-focus and a values-rich culture.”

He added that they are strengthening all their attributes and giving their brand a contemporary look that is more relevant for business today.

The change in the brand identity is a step forward and is aimed at effectively communicating the company’s value proposition, capabilities and services, the release added.