Virgin Mobile launches Indian Panga League

BANGALORE,INDIA: Virgin Mobile India has launched Indian Panga League, a unique online campaign for Cricket fans.

According to a press release the initiative is the first of its kind in the digital arena which presents the right eclectic mix of entertainment and fun to the 20-20 cricket series. Indian Panga League in the true Virgin Mobile style will enthrall and engage the youth with new 'pangas' and 'hatke' takes on the game. Keeping this in mind, over 100 unique films of 15 seconds each have specially been shot and created, taking the cricket fever to a whole new level by Virgin Mobile.

ALSO READ: SECURITY TRENDS 2010

Commenting on this announcement, Prasad Narasimhan, Chief Marketing Officer, Virgin Mobile India said, “The Indian Panga League is our initiative to connect to the youth of India and provide them an exciting opportunity to join the cricket frenzy. With the launch of indianpangaleague.in, our digital initiatives take another leap in engaging with youth giving them an opportunity to support their favorite teams and take friendly banters with fans of other teams. It was quite a task for us to create over 100 ad films in a true hatke style to promote our STD value propositions of 20p/min. However, we managed and created this first-of-its kind campaign on digital space in such a large scale. With this campaign, we expect lots of visitors to watch, share and take their own pangas. We are confident that this campaign will create a new benchmark in digital marketing space.”