Virgin Media to offer Spotify on broadband, mobile

LONDON, UK: Following a pioneering deal inked earlier this year, Virgin Media launched a range of new offers for broadband and mobile which include a digital music service Spotify.

The new bundles are the first of a forthcoming range of offers from Virgin Media to include Spotify as an integrated part of its services and will allow customers to enjoy albums, online through home computers, on mobile devices or through the exclusive Spotify app on Virgin Media's TiVo powered digital TV service.

Virgin Media is a broadband, TV, mobile phone and home phone services provider in the UK.

New or recontracting customers taking Virgin Media's fibre optic broadband service will be able to avail Spotify Premium free for six months as part of their bundle.

For Virgin Media broadband customers taking a new pay monthly3 Virgin Mobile contract, Virgin Media will be including a three month Spotify Premium subscription as part of their service.

Due to launch in the coming weeks, the exclusive Spotify app5 for Virgin Media: TiVo will allow Spotify Premium customers to avail music through home cinema sound system.

Cindy Rose, executive director, digital entertainment, Virgin Media, said: "The launch of Spotify on Virgin Media marks a significant milestone for digital entertainment and the way it is enjoyed by consumers. Great digital services are no longer just about fast broadband or the latest TV technology, but increasingly about how people use their services to power and excite their daily lives. Bringing together Virgin Media services with brilliant entertainment such as Spotify is a core part of our ongoing strategy and we're excited to be able to lead the way with such a great partnership."