Virgin launches vTrendy for Rs 1,499

BANGALORE, INDIA: Virgin Mobile, India’s ‘first’ national youth-focused mobile services brand from Tata Teleservices, has announced of its vTrendy handset -- an extremely stylish color screen phone loaded with FM Radio and available at an attractive price of Rs. 1,499. With every vTrendy phone, users will get lifetime validity recharge and a starter user kit.

Weighing 65g, the vTrendy is the only sleek, FM enabled and color handset of its kind in the Indian market that is priced at Rs. 1,499 and comes with a unique bundled offer. This stylish phone is loaded with features which include one touch access to Vbytes -- Virgin Mobile’s fun filled and exciting data portal, speaker phone, organizer, phonebook memory of 500 contacts and additional 150 contacts on RUIM (SIM) card to name a few.

P Madhavan, Chief Sales & Distribution Officer, Virgin Mobile India said: “Youths today are faced with a situation where they have no stylish CDMA handsets in the price range of below Rs. 1,500. Even a GSM service provider’s handset bundled offer does not really appeal to them because of lack of attractive handsets. vTrendy is a ‘no compromise deal for youth’ since it combines a stylish handset to suit their budget, is loaded with features such as FM Radio, 65K Color and Long Messaging Service (LMS) and is bundled with an offer tailored just for them."

Deval Parikh, Chief Officer, Handsets, VAS & Procurement, Virgin Mobile India added, “This stylish looking, light weighted, sleek and feature rich handset has been especially designed to appeal to our young audience who consider personal devices an expression of  their style statement amongst their peer group.”

"To add to users delight, vTrendy has a one-touch access to Vbytes, Virgin Mobile’s unique VAS data portal, where users can get unlimited access to Virgin Mobile selected content and other applications for a simple charge of Rs.5 per day.”

‘vTrendy’ is available across 15,000 outlets nationally and over 1,000 modern retail outlets including The Mobile Store, Univercell, Croma, Convergem, Big C, Vishal Mega Mart, Vijay Sales and Sangeetha, etc. Besides, the handset will be available in 34 kiosks in high traffic malls across the country.