ViralGains and BlueSnap form partnership

WALTHAM, USA: ViralGains and BlueSnap have formed a mutually beneficial partnership, in which BlueSnap's service allows ViralGains to deliver a seamless, simple checkout experience and the ViralGains' platform enabled BlueSnap to maximize views and social engagement with its online video.

Dedicated to building authentic relationships between consumers and advertisers through the power of online video and social media placement, ViralGains is committed to an exceptional customer experience, and BlueSnap helped them carry that commitment right through to their checkout pages.

BlueSnap optimizes the checkout experience for merchants offering single-click purchasing for returning buyers, intelligent payment routing with optimized failover and retries and single-point integration to multiple processors around the world to help convert more shoppers to buyers worldwide.

Ralph Dangelmaier, CEO of BlueSnap, said: "Today's shopping cart abandonment rates can be as high as 67 percent, and to a merchant that can make or break their business. We don't believe that customers should have to learn the payments business as well as their own, and our goal is to allow our merchants to focus on their business and let us handle all the transactions."

ViralGains helped BlueSnap deliver this message to customers by maximizing views, shares and conversations with BlueSnap's e-Lemonade online video. The ViralGains platform automatically optimizes for maximum social engagement and was able to generate over 40,000 paid YouTube views and 20,000 earned views for BlueSnap's video.

Kelly Seelig, VP, global marketing, BlueSnap, said: "ViralGains made it easy to place our video on highly targeted sites that met our audience criteria. Gaining access to the right people is key to the success of any campaign, and they made our work easy."