ViewSonic eyes top slot in Indian Market

CIOL Bureau
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ViewSonic is a worldwide leader in visual display products for today's business, consumer electronics, education and professional markets. The company offers a complete line of LCD and CRT desktop displays, digital televisions, projectors and visual devices and its annual sales have risen from $4 million in 1987 to more than $1 billion in 2005. The company is also targeting to lead the major transition in LCD industry and increase its share of market pie in India


Gautam Ghosh, ViewSonic Technologies (India) country manager, in a tête-à-tête with Pragati Simlote of CyberMedia News, outlines the company’s growth plans for India and the drivers of LCD growth in India.

What are your goals in India?

We are proud to announce our foray into Indian market with our own operation headquartered out of Delhi with representative offices at Chennai and Mumbai. Through strong channel networking, promotion programs, excellent service and the best products, we want to be the No 1 player in the Indian market in the wide screen and big size monitor segment by end-2007. Our target is to lead the major transition in LCD industry and increase the pie share in India. Our target segments in India include BFSI, SMEs, SMBs, SOHO, education, BPO/KPO, etc. Every half-year we want to double our units sold in India.


What would be the drivers of LCD growth in India?

With more capacity being developed, LCD prices are edging towards those of CRTs, which will increase LCD demand. Also, applications from future hardware and software technology development – for E.g., Microsoft Vista and digital interface – will favor LCDs more than CRTs. In addition, LCDs are better for the environment than CRTs and are also less space consuming.

How do you plan to increase your reach in India?


We have recently set up our India office recently and this would help us in being close to the customer as well as formulating marketing plans more suited to the Indian market. ViewSonic has strengthened its channel infrastructure and has tied-up with distributors like Redington, Priya and Roop. We also plan to launch channel programs to attract more dealers to join our Finch Club and to promote our products. We plan to expand our network to second-tier dealers and end consumers.

We also plan to set up franchised demo centers and show windows. We are also in talks with big retail giants for displaying our products in their stores.

What kind of market do you see in India?


The LCD market is currently taking off in India and we expect the LCD demand to keep growing as expected. We expect that the proportion of LCDs will possibly exceed that of CRTs by 2007 or sooner. The LCD market is expected to touch 3.3 million units in 2007 in India. In India we are targeting the number two slot in Q4, 2006 in the LCD space. LCD is only three per cent of the total market in India while in china it is approaching 20 per cent. We expect the India market to touch the same percentage by 2007 and therefore, a huge untapped market exists in India.

IDC expects ViewSonic to become the number two player in the monitor space with 16 per cent market share by Q4, 2006. In the wide format space, we were number one in Q2, 2006 with a growth rate of 25 per cent. Our target is to ship around 2.5 million units this year in the APAC region. We are aiming for the number one place in the APAC region in 2006 in 19″ and above category of LCDs.

What are your service initiatives?

On the services side, we have set up a toll-free number to serve all our end users. We have also appointed two authorized service providers (ASPs) in India, which will help us in providing extensive geographical service coverage. We provide three-year onsite warranty to our consumers.

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