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VIA Technologies to launch affordable branded PC's

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CIOL Bureau
New Update

Shweta Khanna



NEW DELHI: VIA Technologies entered directly in India in May this year and has been focusing on bringing the cost of PCs down to cater to the yet untapped price sensitive market. To make this dream come true, VIA will be announcing its own range of PCs in India, priced between Rs 15,000 to Rs 20,000.



"We would just facilitate our technical expertise to a third party to assemble and brand these PCs, revealed VIA Technologies, Country Manager (India),. Ravi Pradhan. The company is in talks with eSys and one more organization to initiate the assembling of VIA-based PCs in India.



Pradhan has been debating on the performance levels of the present PCs in India and said that a normal user does not need the speed and storage capacity offered in most of the PCs in India. "Why to buy too much and too many is the question that I have put forth to a lot of Indian PC users and the result has been that we do not need such high performance PCs," he pointed out. He is planning to assemble a PC that comes with a practical configuration, which is optimally functional for Indian PC requirements.



According to Pradhan, Intel has done a very good thing by educating a large mass of target audience in India. But almost 60 percent of this target audience cannot afford the PCs provided by the leading brands and, in fact, even the assembled PCs are not affordable. The ones that are in offering at price points between Rs 25,000 and Rs 35,000 do not have Microsoft Windows as operating system, but have Linux operating system, which is too technical to be understood by an average Indian user. Citing the example of HCL's Ezbee, which is priced at Rs 20,000 and is VIA-based, he feels that the PC does not meet the requirement of Indian users because it has Linux OS.



"Our plan is to launch a PC that is functional to Indian mass market and would be able to fulfill the needs of the yet untapped market which is not able to buy PCs due to high price tags," he said. Pradhan plans to launch these PCs formally in the first week of October.



(CNS)

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