Verticalsoft launches adventureportal

CIOL Bureau
New Update

NEW DELHI: Verticalsoft, a 50:50 joint venture between US-based Colfax

International and Cresco Technology, has launched what it calls the "world’s

first dedicated and focused Web site on adventure sports and eco tourism.


The logic behind, a brainchild of VisualSoft director

Prateek Jain, is that adventure sports and eco-tourism are relatively virgin

territories in India and need to be exploited. "Despite the enormous

potential, due to lack of adequate information and various misconceptions, these

areas have not been exploited," says Jain.

The different sections of adventureportal are expected to provide in-depth

information on various adventure activities like trekking, skiing, snowboarding,

river rafting, paragliding, mountain climbing, mountain biking, safari and water

sports. Besides, the portal is also expected to act as a platform between tour

operator and travelers.

To attract surfers to the site, the portal will also organize quiz contests

that would provide two vacations a week for the first year which amounts to 104

in a year at various camps in the form of prizes and gifts to the winners.

Cresco Technology managing director Manisha Jain says, "Travel will be the

largest category of products sold on the Internet this year and will account for

35 per cent online sales by 2002. This reflects the sustainability of the

Internet as a channel for the travel industry."