Veritas sprucing channel strategy in India

CIOL Bureau
New Update

Balaka Baruah Aggarwal


NEW DELHI: Veritas Software, a company dealing in software storage, data back-up and disaster recovery solutions, is sprucing its channel strategy by appointing more partners and setting up offices in Delhi and Bangalore for closer interface with its partners. It will also appoint a Business Development Manager soon to expand business alliances.

The company set up office in Mumbai in late 1999 and has three kinds of partners: distributors like Ingram Micro, Sonata Software and Wipro; big time systems integrators like HCL Infosystems, Wipro and Aparas targeting large enterprises and the third tier of partners comprises resellers and regional systems integrators. It has recently launched an initiative for its partners categorizing them as Premium, Elite and Select under which partners receive different levels of support as per the categorization.

Channels country sales manager, Savio Monterio is planning an aggressive wooing of its channels. The company plans a series of roadshows and campaigns across the country in a bid to educate Indian CIOs to invest on storage solutions. The potential is immense since IT deployment in most corporate has only just started.


But this also presents a huge challenge for the company. Indian CIOs do not have storage solutions on the top of their minds. According to a recent survey by Dataquest magazine, IT spending on storage solutions was the last in their priorities with more top of mind concerns like getting supply chains and customer relationship management systems in place.

But Monterio is confident that sectors like telecom services providers, government & defense, manufacturing and retail market present huge opportunities for storage solutions. The company has currently focussed only on the finance and services sector.

Veritas is a Nasdaq listed company based out of California. It had revenue of $ 1.2 billion during 2000 employing more than 5,600 people worldwide. The India office reports to the South East Asian headquarters in Malaysia.