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VeriSign slapped with third lawsuit over marketing

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CIOL Bureau
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SAN FRANCISCO: Domain name registrar Go Daddy Software Inc. said on Thursday

it is suing VeriSign Inc., the fourth complaint against the market leader for

allegedly deceiving rivals' customers into transferring their business.

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The latest lawsuit, filed Wednesday in federal court in Phoenix, accuses

VeriSign of false and deceptive advertising, interference with customer

relationships, misappropriation of trade secrets and consumer fraud, according

to Scottsdale, Arizona-based Go Daddy.

At issue are letters VeriSign is sending to people labeled "Domain Name

Expiration Notices" that urge recipients to return the forms, along with

$29 per domain, or risk losing their domains, Go Daddy said. However, the

"reply by" dates on the forms have no correlation to the expiration of

the domains, Go Daddy said. Customers who replied to the forms were paying $29

instead of $8.95 per domain they had been paying to Go Daddy, the company added.

The non-profit California Consumer Action Network asked a court in San Diego

to stop VeriSign's direct marketing campaign in late March. After BulkRegister

filed a lawsuit in May, a Maryland judge ordered VeriSign to stop sending the

letters to BulkRegister customers.

Later that month, a Los Angeles law firm filed its own lawsuit against

VeriSign seeking class action status. A VeriSign spokesman said the Mountain

View, California-based company does not comment on ongoing litigation.

The company also faces a handful of lawsuits seeking class action status that

accuse the company of inflating its stock price and misleading investors about

organic revenue growth.

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