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VeriFone plans fresh offensive

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CIOL Bureau
New Update

BANGALORE: Coinciding with its tenth anniversary, VeriFone India Ltd., a
division of Hewlett Packard has announced its new end-to-end e-payment solution
strategy. Under this initiative, VeriFone India will advance its positioning
with key product and solution development in terminal appliances and eCommerce.
In line with HP’s reinvention strategy, VeriFone is re-inventing e-payment,
providing end-to-end solutions to customers and extending these solutions into
new markets such as mobile commerce. This reinvention also encompasses internal
processes and applications, another area where VeriFone India is playing a key
role, with its Bangalore-based Global Business Systems Development Organization,
which develops business applications for VeriFone worldwide.

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Speaking about the last 10 years, VeriFone Australasian Region managing
director John Warren said, "Over the last decade, VeriFone India has
achieved numerous successes. On the application side, the organization has
designed and developed products such as the Verix Developer Toolkit, TXO
Operating Environment, TXO Workbench, Vericenter Appliance Management Suite,
Mondex POS, PROTON Electronic Purse Application and Visa Cash. On the eCommerce
side, product ownership includes VeriFone’s OmniHost, e-Payment Server, vPOS
and vGate. The professional service organization in Bangalore has developed and
deployed a wide range of solutions for customers worldwide, including India. And
most of VeriFone’s CRM and business operations software has been developed and
deployed from VeriFone India."

"VeriFone India has been a leading R&D facility within the VeriFone
world, having quickly migrated from project work to core R&D on products and
solutions that have shaped VeriFone’s leading solutions," said VeriFone
Appliance Payment Operation general manager Eric Lecesne.

Established in India in January 1990, VeriFone India was largely responsible
for the company’s worldwide shift from hardware to software initiatives. These
product initiatives like OmniHost and VeriTalk became industry standard
solutions in the area of secure e-payments. Currently, the company has 60 per
cent market share in India for e-payment solutions. Without giving much
information on the expansion plans, Warren said that this year, VeriFone India
plans for major expansion plans and aims to achieve 25 per cent growth in
revenues for the coming fiscal.

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