Vdopia officially launches VLIVE

BANGALORE, INDIA: Vdopia, an online and mobile video monetization company, has recently launched VLIVE – a dynamic online live streaming ad insertion technology platform.

VLIVE platform will enable media companies and TV channel owners to leverage their live content online. They will not only be able to stream the content live but also monetize it with this new platform, said a press release.

A primary driver for this innovation is the high cost of content delivery especially in the online video delivery space. It is observed that the pre-roll, post-roll and mid-roll video advertisements in conventional technology based online video have been gaining popularity and help offset the costs for online video delivery, the release added.

VLIVE comes after Vdopia’s research lab had launched Talk2me Ads and Dynamic Skin branding and product placement ad formats.

“VLIVE platform enables the video ads to be inserted in live video stream in the same way video ads are inserted on Live TV. The big change is that the ads are not static like in TV broadcast but are dynamic. This means that if one million users are consuming the content live, the technology is able to serve different advertisements to different users at the same time,” said Chhavi Upadhyay, cofounder and chief operating officer of Vdopia.