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Vdopia intros Talk2Me ads on mobile platform

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CIOL Bureau
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NEW DELHI, INDIA: iVdopia, the innovator in interactive video advertising for mobile devices,  has introduced Talk2Me ads, a completely extensible way of customizing ad interaction according to brand.

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With the new introduction for the first time, mobile advertisers can customize interactive actions in video ads that include customized social features, which allows for the sharing of ads with friends on Facebook or Twitter.

“Instead of giving users just one way to engage with the brand, this provides them with an unprecedented range of options – leading to much greater user engagement and response,” said Srikanth Kakani, co-founder of iVdopia. “Our knowledge and experience in brand advertising, both online and with mobile devices, now comes with a social networking option to connect advertisers with customers in the most engaging, immediate and personal ways possible.”

With Talk2Me, users can engage with their favorite brands on their iPhone as they take advantage of iVdopia’s Share Respond Interact (SRI) interface, which is completely customizable and has an extensible architecture that gives marketers numerous ways to:

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Share – Users can share ads through various social networks. Simply Tweet an ad to post it to Twitter or click the Facebook icon to share on a Facebook profile. Sharing helps extend the life of an ad while increasing its chances of going viral.

Respond – Users can respond to advertisers by calling, sending an SMS text, emailing or filling out a short form.

Interact – Advertisers can interact through enhanced features that let users download the branded app, interact with their In-App WAP site and replay the video advertisement.

Advertisers also can customize user interaction by choosing the best possible options to fit their branding needs.

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