Vdopia intros HTML5 ad platform for mobile devices

NEW DELHI, INDIA: iVdopia, a provider in video and rich media mobile advertising network,  recently announced the launch of V5, a HTML5 video platform with the ability to provide unified video ad experience across all devices and Smartphones, including the iPhone, iPod Touch, iPad or the Android.

Up until now, advertisers and agencies were required to develop multiple versions and formats of video ad campaigns in order to support viewership on Flash and non-Flash devices - an inefficient and time-consuming process that plagued the industry. With the V5 solution, iVdopia eliminates this laborious process, empowering advertisers and agencies to deliver a single video ad experience that can be served across any device, regardless of it being supported by Flash or not.

A “create once, run anywhere” tool, the V5 enables advertisers to overcome the operating system restrictions within the fragmented mobile device market and deliver the most compelling form of video advertising to the rapidly growing number of users across Smartphones, said a press release.

Moreover, the V5 platform enables media companies, content owners and distributors to deliver ad-supported video content across non-Flash devices like the iPad, iPhone and iPod Touch.

Supporting multiple user engaging features for brand advertisers, the V5 platform will incorporate the HTML5 ad creation capabilities of the Future5 — iVdopia’s ad authoring tool — and launch innovative video ad units in partnership with leading advertisers and agencies.

Saurabh Bhatia, Chief Business Officer, iVdopia said, “We’re offering a suite of solutions for advertisers with the V5. Besides offering video as the most user-engaging ad unit to ever take over screens, the V5 is an OS agnostic solution - which is advantageous to advertisers who don’t want to be restricted to just one OS for serving such dynamic video ads.”

He further said that V5 powered ads are capable of all the unique video and audio effects found in HTML5, without relying on Flash.