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Follow UsITI Ltd.had made a remarkable
turnaround in 1997-98. And in the last fiscal, it consolidated further to reach a
provisional sales turnover of Rs 1,555 crore and net profits of Rs 20.97
crore.
Cmdr SS Motial (Retd)
Year Of Start-up: 1948
Area Of Operation: Carrier infrastructure equipment, telephone
instruments
Employees: 24,000
Address: ITI House, 45/1 Magrath Road, Bangalore - 560 025
Tel.: 080-5366116
Fax: 080-5593188
Website: www.itiltd-india.com
According to Air Cmdr SS Motial (Retd),
CEO, ITI Ltd, the workforce has shown greater involvement and greater discipline in the
upliftment of the company. This is one distinct change nurtured in ITI Ltd. If one
remembers as to why ITI went into the red, despite having the best telecom experience, it
was because of its lack of perception of the new emerging market, want of a strong
management for strategy directions, absence of a dynamic leader and the burgeoning
manpower. But today, it appears that the ITI’s backyard is again set in order.
It has positioned itself as the total
telecom solutions provider and has begun to keep pace with technological and market
changes and dynamics. An interesting exercise was taken up in
1998-99, called Operation
"Pragati" for greater involvement of the workforce at all levels of decisions
and processes. As a result, it has managed to register the highest physical production, as
well as turnover, in its history. The physical production was worth Rs 1,601 crore and
sales of Rs 1,555 crore for the year ended March 1999. The switching production grew by 23
percent, digital radio by 13 percent, and optical fibre terminals’ production grew by
40 percent. While the SMPS systems increased by 157 percent, the telephone production
registered 13 percent growth. Air Cmdr Motial attributes the performance to advanced
planning of production schedules, sufficient orders from the DoT, optimal utilization of
capacities, and revitalized marketing, which emphasized on greater customer satisfaction.
The conferment of the "excellent performing public sector enterprise" award by
the Indian Institution of Industrial Engineering on the company speaks about its
performance.
ITI has entered the current fiscal already
with orders worth Rs 1,000 crore according to company sources and the target for the
company this fiscal is Rs 2,000 crore. Plans are also afoot to reach a turnover of Rs
3,200 crore by 2001-02. The thrust will be on providing turnkey solutions for IT and
datacom," says Air Cmdr Motial. It will also be looking to increasing the export
orders. ITI has executed a number of turnkey jobs in countries like Bhutan, Jordan, Kenya,
Nepal, Sri Lanka, Tanzania, UAE, Uganda, and Yemen. As of now, it has orders worth Rs 10
crore and expects more. And the other target segments for it will be the Railways and the
power sectors.
ITI is diversifying into manufacturing of
electro-mechanical and electronic items for automotive/electro-mechanical/electronics
industry. Today, it is clearly focussing on retraining and redeployment as it is
positioning itself as a service provider to a service provider, with a clear focus towards
the next millennium. A restructuring plan is also expected by the year-end for which
consultants are being appointed. Air Cmdr Motial has launched another movement, Operation
"Nav Shatabdi", calling for increased "productivity, profitability, and
parivartan". Under this, the officers’ associations and employees’ unions
will jointly frame time-bound action plan for achieving the set targets.
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