UST Global stresses tech-enabling retail sector

THIRUVANANTHAPURAM, INDIA: In a scenario where the retail industry worldwide is set for a quantum leap in the face of growing opportunities and challenges, IT services and solutions major UST Global has celebrated the growing influence of retail with its Retail Razzmatazz.

Arun Narayanan, Joint COO of UST Global, said that the retail week celebrations are an acknowledgment of the growing importance of the burgeoning retail industry.

“Our clients in the retail space rely on innovation and operational efficiency to gain a competitive advantage. The White Papers and presentations of Retail Razzmatazz addressed both current and future IT Services best practices and trends in the retail space,” he said.

“There are great opportunities for retailers in emerging areas including multichannel commerce capabilities, as boundaries between ‘brick and mortar’ stores and electronic stores will soon vanish. Our teams at UST Global leverage advancements in technology to enable these innovations that subsequently bring significant business value to our clients," Arun pointed out.

At a seminar held at the Thiruvananthapuram Technopark campus as part of Retail Razzmatazz, Gaurav Sri Krishna, director - Retail, Microsoft India, spoke on ‘Using Technology as a Differentiator to Achieve Retail Growth’.

He said technology has proven to be one of the most compelling enablers for the imminent revolution in this sector.

“In the current economic slowdown, the retail industry is facing challenges that are unique to the segment. We firmly believe that the need of the hour is for retail companies to optimize inventory management, enhance workforce performance and most importantly, manage customer experience and retention,” said Gaurav.

“As a longtime leader in consumer and business platforms,Microsoft understands the market pressures prevailing in the retail industry and offers relevant solutions to help the retail industry adapt to changing business environments and scale up for the future.”

Through Retail Razzmatazz, UST Global aims at constituting a pool of techno-functional experts who will be able to deliver greater value to its growing worldwide retail clientèle and leverage its extensive US retail experience to benefit clients in multichannel commerce, master data management, and customer relationship management.

Today’s global economy needs global solutions for the exchange of ideas and business development. The retail week celebrations provided a unique opportunity to interact with and learn from leaders of important retail organizations worldwide.

Anand Parthasarathy, senior journalist, The Hindu, and Bibek Banerjee, Professor, IIM, Ahmedabad also spoke at the company’s first retail-centric celebrations.