US security co starts India operations

NEW DELHI: US based provider of integrated electronic security management solutions Affiance Group LLC has announced the launch of its India operations. The subsidiary, Affiance Security & Loss Preventions Solutions India Pvt Ltd (Affiance India) will be headquartered in Mumbai and have sales and marketing arms in New Delhi, Chennai, Bangalore and Calcutta.

According to the press release, with a focus on the banking and finance, retail, manufacturing, hospitality, government and defense sectors, Affiance India will look to capture 25 percent of the Indian electronic security market by year-end 2005.

According to the company, estimated at $100 million and growing at the rate of 30 percent per annum, the nascent Indian electronic security market offers vast untapped potential. To spearhead growth in the market, Affiance India has appointed Manmohan Singh as CEO of the company. Affiance India will predominantly go to market through partners across the country, making the channel a vital component of the marketing strategy.

The mainstay of Affiance India 's customized, knowledge based, remotely accessible solutions dedicated to the electronic security industry is its flagship product, the SecurDVR Pro. Affiance India plans to manufacture the SecurDVR Pro in India. The SecurDVR Pro is a video surveillance recorder that enables digital, remote and online recording.

Commenting on the occasion, Affiance Group COO, Trevor McConnell said, "India is truly unique in the scheme of our expansion plans. Not only does it provide immense opportunity from a marketing front, but going forward we aim to leverage the country's unique cost advantage and value proposition in terms of high technical skill levels to set up a captive assembly unit. With global delivery being driven out of this center over the next year, India will emerge as both a profit and cost center."

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