The strong US economy resulted in a 22 per cent surge in personal computer
sales during 1999, despite higher prices and Y2K concerns. Dell Computer, for
the first time, surpassed Compaq as the largest US PC producer with a 16 per
cent share of the American PC market in terms of units shipped. That compares to
just 12.7 per cent in 1998. Dell shipped 7.02 million PCs in 1999 according to
the Dataquest and International Data Corp market research firms.
By comparison, Compaq shipped 6.86 million PCs for a 15.7 per cent market
share. Compaq still holds a strong lead over Dell on a worldwide basis, in large
part because until recently, Dell has focused its business almost exclusively on
the US market. Still, at 10 per cent of the world market, Dell is only 3 points
behind Compaq. And, Dell could overtake Compaq this year is the almost opposite
sales trend between the two companies continues in 2000.
"Compaq should be looking over its shoulder. Dell, which historically
has a flat fourth-quarter, got enough sales over the Internet to keep it in the
No.1 position in the U.S. for the year. And, that shows people aren't as scared
to buy computers off the Internet as they used to be," said John Brown,
IDC's research director for PC sales. He added that Dell now generates a
whopping $30 million in Web-based sales a day.
Gateway, which has closely followed Dell’s online business model, but which
also maintains some 200 "Gateway Country’" stores, ended 1999 in
third place as its sales grew by 32 per cent, boosting its market share to 9.1
per cent. Hewlett-Packard's share rose to 8.7 per cent from 7.5 per cent in 1998
to give it fourth place. Apple Computer is once again a market factor as the
company finished sixth domestically and seventh worldwide amid strong sales of
its colorful iMacs and iBook laptops.
The big losers of 1999 were NEC and IBM. The latter slipped to fifth place
domestically and third worldwide as it pulled its Aptiva line out of traditional
brick-and-mortar stores. NEC also lost worldwide market share, slipping out of
the top five worldwide computer sellers in the IDC study. It pulled the plug on
the money-losing Packard Bell line that once was synonymous with home computers.