BANGALORE: The $111.5 million Interwoven Inc, is one of the major players in the Enterprise Content Market (ECM) and has lined up several strategies to tap the large market share. Interwoven has a strong foothold in India with development center at Bangalore and sales office at Mumbai and provides a powerful launch pad for fulfilling the needs of its fast-growing Asia Pacific customer base.
Revealing the details, Ajay Koomar, Head- India Operations, said that the 65-person Bangalore center is the only R&D center outside of the US and is looking at increasing its team size later this year. The company spends around 15 per cent of its revenue on R&D alone.
Says Koomar, " The R&D center here in Bangalore is mainly focussed on developing and creating IP products and is the base for APAC market. The enhancements of all our products will also be undertaken at this center here and plan to carry out R&D work in the area of web services too."
"The Bangalore center will play an integral role in helping Interwoven realize its vision of content network. In addition to creating an immediate extension to Interwoven's R&D organization, the Bangalore center would also establish an offshore platform that could scale easily to address future needs. The center will increase development capabilities and contribute to the creation of additional IP for Interwoven," he said
Globally, the company has more than 2,700 customers including Air France, Citibank, Ford, General Electric, Jones Day, Pfizer, Procter and Gamble, and Yamaha.
The company has lined up several products like Worksite MP, WorksiteNT, TeamSite, Mediabin, Open Deploy and a slew of suites, which enable smooth workflow management and collaborative capability in a seamless interoperable environment. The products price start from a uniform base price of $150,000.
Says Ajay Koomar, Head- India Operations, " Our latest release of ECM product suite Interwoven 6, integrates the six pillars of content management: collaboration, document management, Web content management, digital asset management, e-mail management, and records management."
Commenting on the Indian market scenario, he said, "India is still in a nascent stage for adopting ECM products widely. Currently, we plan to target the large enterprise segments but pricing is a sensitive issue here and is the reason why, we are not able to foray deeply into the Indian market. However, we plan to offer customized solutions to customers in India in terms of a flexible and multi-lingual product suite to target the pricing issue."
Infact, he explains that globally, companies are increasingly adhering to Sarbane-Oxly Act as which decrees that companies cannot destroy any records and are expected to maintain them for a certain period of time. And, this is where ECM plays a crucial role in digging information and managing their records efficiently. Many companies across the globe are already complying to this mandate .We are hopeful that this global trend will pick up in India too and that the market will grow soon."
In India, Interwoven has customers like Bharti, Asian Paints, ICICI Prudential and talks are in with telecom giant, Reliance Infocom. It is looking at targeting data intensive industry segments like legal, financial, pharma and telecom in a big way. The company has around 3000 partners across the globe and in India it has big guns like Wipro, IBM, Satyam, Accenture as its SI partner.
CIOL Bureau