US Dental etailer sharpens tooth on frauds

ARIZONA: Identity theft continues to attack consumers as the number of identity theft and identity fraud complaints each year have increased from 230,000 in 2000 to more than 1.2 million in 2008, according to Federal Trade Commission (FTC) reports.

Under a new collaboration with LifeLock, Inc., a player in identity theft protection services, DentalPlans.com members will be eligible to receive LifeLock services at a discounted rate. This LifeLock discount is a new addition to DentalPlans.com’s member offering.

“We are excited to work with a company like DentalPlans.com that places such a high priority on the health and safety of its members,” said Steve McGrady, LifeLock VP of Partner Sales in a press release. “We are eager to empower DentalPlans.com’s members in the fight against this devastating crime, and are certain that by working together we can provide DentalPlans.com’s membership with the knowledge and resources they need to best help protect themselves from identity theft.”

“LifeLock and DentalPlans.com share a passion to help Americans improve their quality of life with beneficial and enabling products that are affordable and easy to use,” said Josh Babyak, CEO, DentalPlans.com. “We are excited to present the LifeLock identity theft protection services to DentalPlans.com members, and for future developments in our companies' collaboration.”

LifeLock, Inc. works in proactive identity theft protection and DentalPlans.com claims it covers improving oral health nationwide by making quality dental care affordable and accessible to everyone through easy-to-use technology on its Web site.