US Card company picks analytics system

CALIFORNIA, US: ParAccel, Inc., provider of ParAccel Analytic Database for data warehousing and analytics, has announced that Ceridian Stored Value Solutions, a prepaid and gift card solutions provider, has adopted the ParAccel Analytic Database (PADB) to gain insight across more than one billion transactions and hundreds of millions of cardholders annually. ParAccel allows Ceridian Stored Value Solutions to give major retailers, and other customers, faster and richer information about consumer behavior.

Ceridian Stored Value Solutions is a player in custom magnetic strip gift cards with 600 clients, including six of the 10 largest U.S. retailers as well as airlines, casinos, sports franchises and e-commerce companies, as it shares in a press release. As demand grew for greater insight into sales trends and cardholder behavior, Ceridian Stored Value Solutions was faced with making significant investments to legacy platforms in order to extract new intelligence from growing data volumes. The company instead explored new-generation advanced analytics platforms and found that ParAccel enabled them to quickly perform complex and ad hoc queries without the excessive tuning and data manipulation required by other platforms. Ceridian Stored Value Solutions selected PADB after comprehensive on-site testing and evaluation of a number of competing technologies.

“Our analytic system helps customers maximize the value of their gift card programs. We believe that with ParAccel as our partner, we can achieve even greater insights into the performance of our retailer’s programs, thus helping them grow their business,” said Tom Ross, senior vice president of information technology, Ceridian Stored Value Solutions. “Using the ParAccel Analytic Database, our clients can make decisions that have a timely and meaningful impact on their business.”

“How well companies harvest intelligence from their data will be the determining success factor in the decade to come,” said Mark Lockareff, CEO of ParAccel. “ParAccel delivers vast new powers of data exploration and we are pleased that Ceridian Stored Value Solutions will harness them. Ceridian Stored Value Solutions is a stellar brand with just the kind of sophisticated analytic challenges that our platform was designed to overcome.”