Understanding ‘Facebook generation’ is critical to implementing successful gamification techniques

CHESSINGTON, UK: UK-headquartered Service Management company Sunrise Software has published an article offering practical advice on introducing gamification into the workplace.

Despite analyst reports predicting that 80 percent of gamified applications will fail to meet business objectives by 2014, Neil Penny, Product director at Sunrise Software argues that managers should persevere and devise a gamification strategy that reflects the needs of today's social media savvy generation to encourage employee engagement, boost productivity and improve customer service.

According to Penny: "Call them what you will, today's Facebook generation, Millennials or Gen Y are tomorrow's business leaders but are completely turned off by the staid user interfaces of some of the older business applications we rely on today. Companies looking to recruit and retain the best talent need to radically re-think the way they manage their workforce by introducing effective gamification techniques and rewards that our younger colleagues can actually relate to."

To help organisations introduce a successful gamification strategy, Sunrise Software has put together a three-point plan that offers practical advice designed to turn gamification theory into practice.