UIDAI announces logo competition

NEW DELHI, INDIA: Are you a designer who can think off the beaten path? If you have that creative fire to graphically visualize the brand identity of an entity? Here is a chance to test it, as the Unique Identification Authority of India (UIDAI), which has been established by the Government of India to assign unique numbers to all residents of India, has just announced a competition to design UIDAI logo.

While making the announcement, UIDAI said the logo should capture the essence of the mission and fetch “instant public recognition” for the project. A logo can then be thought of as a visual shortcut that communicates what the brand stands for, it said in a statement.

“Given the critical nature of the UID project and its far reaching impact on the lives of every Indian resident, it is imperative that the powerful idea behind the project gets communicated to its recipients in a way that is motivating. By branding the project we are in effect placing the residents at the heart of our efforts and acknowledging that everything we do is eventually for their benefit,” said UIDAI.

Proposed logos can be sent by email to logo@uidai.gov.in indicating clearly the name, email and contact details of the sender. The suggestion should clearly indicate the proposed logo graphically. The suggestions should be sent by February 28, 2010, added the statement.

If a particular logo is found appropriate and selected by the UIDAI, it would carry a cash prize of Rs. 1 lakh to the sender of the logo. Consolation prizes of Rs.10, 000 would also be provided, it said.