Twitter hires former Bloomberg exec Todd Swidler to run its live video business

Twitter has hired former Bloomberg video executive Todd Swidler as its global head of Live Business. Swidler is joining the company from ESC Games, an esports gaming company that he joined as CEO last year.

Twitter COO Anthony Noto made the announcement via a tweet to which Swidler replied saying that he is "excited to join this incredible company and continue building on the amazing momentum of Twitter's live business."

Excited to announce @toddswidler is joining Twitter as our new Global Head of Live Business. Welcome to the flock, Todd! #golive

— Anthony Noto (@anthonynoto) May 22, 2017

The new appointment is crucial in the light of Twitter's renewed push into live video segment to drive not just growth but revenues too. The micro-blogging site recently signed a slew of live video deals with more than a dozen publishers, including Bloomberg, and has plans to stream live video content around the clock.

Swidler will report directly to COO and CFO Anthony Noto, who has been pushing this live video effort both internally and externally for over a year.