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TVS-E ropes in Rediff for sales

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CIOL Bureau
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CHENNAI: TVS-Electronics Ltd, a computer peripheral manufacturing company, has entered into a pact with rediff.com for online retailing of its products. According to the press release, the products that will be sold online on rediff.com include TVS ribbon cassettes, TVS ink bank and at a later stage, TVS service products.



The release further stated that with this tie up TVS-Electronics aims at targeting the Internet savvy consumers and provide them the convenience of shopping for the products online. As of date, TVS-E has been consistently selling its products largely through its channel partners and national distributors such as Tech Pacific, Redington and Ingram Micro, but keeping in mind the pace of the PC and Internet penetration, TVS-E has decided to establish its presence online as well. As part of such an endeavor, TVS-E has tied up with Rediff.com for regular campaigns to start selling some of its products online.



According to TVS-E marketing head S Narendran, "the TVS-E online retailing site will go live this week, where we expect close to 100 orders per week. This will mark the beginning of a new era of marketing strategies for TVS-E in 2004, where we will be moving to the next stage of development and growth in the company. TVS-E plans to grow into a stronger company with national reach and acceptance, by building relationships with channel partners and customers."

TVS Electronics Ltd is bullish and aggressive on the channel front to increase its business from an existing Rs 228 crore to reach a revenue target of Rs 500 crore by 2006.

(CyberMedia News Service)

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