Turn personal computing into a powerful companion

Through interactive marketing communications and social media campaigns, Dell is creating opportunities for youth to explore new boundaries through technology, by showcasing how personal computing is a powerful companion.

To gain a better understanding of the unique needs of consumers across India, Dell commissioned a study with Greyhound Research titled ‘The PC User Trends of Emerging India’ in 40 locations across India capturing insights from students, youth, young workforce and parents. The study validates the ongoing execution of Dell’s sustained strategy across T3, T5 markets, which aim at building awareness around PC usage among the next generation of PC users. The study examines established and emerging trends around PC usage and its relevance among different user segments as an important tool for skill and knowledge development.

With innovative technology solutions and cool new designs that delight users, Dell is focused on building awareness on how technology can transform people's lives. Solutions such as Antitheft and Recovery solutions like Absolute LoJack and Support Assist which provide Predictive failure analysis and notification, help give users peace of mind and lets them focus on what’s important.

Dell also announced an expanded portfolio of award-winning devices featuring premium materials, stylish finishes and the latest technologies from its Inspiron, XPS and Alienware and Venue families:

XPS 13: Elevate your computing experience 

Dell XPS 13 comes with a virtually borderless infinity display and the power to get work done anywhere. The XPS 13, with Windows 8.1, offers battery life of up to 15 hours of run time on a single charge. The laptop’s optional UltraSharp Quad HD+ infinity display, with 5.2mm bezels, boasts an incredible 5.7 million pixels, so movies and presentations burst with eye-popping color and precise detail. The 5th Generation Intel Core i7 processors and solid state drives provide performance and responsiveness, and the remarkably small and light form factor starts at a mere 1.2 kg. Connecting while on-the-go has never been so effortlessly stylish.

The XPS 13 is available in the India at a starting price of Rs. 70,990/-

Alienware 15 and 17: Gaming excellence on-the-go, desktop-class graphics at home

The Alienware 15 and 17 laptops are the newest members of the family of gaming systems. Both are more than 20 percent thinner than their predecessors and feature full-powered performance components without throttling. The notebooks enable their graphics cards with 100 percent of their rated wattage to deliver maximum graphics performance when a gamer needs it. Intel Core i7 models will even automatically overclock when you plug your laptop into the innovative Alienware Graphics Amplifier (sold separately). The new notebooks are constructed with elements such as copper, aluminium and carbon-fibre composites for a rigid and performance-focused mechanical design.

The Alienware 15 and 17 are now available in India starting at Rs. 1,25,990/- for the Alienware 15 and Rs. 145,990/- for the Alienware 17.

Dell Venue 8 7000 Series:  Innovative design, ground-breaking features

The much-anticipated Venue 8 7000 Series tablet is the world’s thinnest tablet at 6mm. Based on the Intel Atom processor Z3500 series, it features 2560x1600 OLED infinity edge-to-edge display. The Venue 8 7000 Series is also the first to integrate the Intel RealSense Snapshot Depth Camera, which captures a depth map for every picture taken. Together with the Dell Gallery application, it offers people much more flexibility when editing photos and also allows them to do simple linear or area measurements with a photo, like measure the length of a sofa or the area of a room.

The Venue 8 7000 Series tablets will be available beginning July in India at a starting price of Rs. 34,999/-

Dell Inspiron 5000 Series: Stylish PCs with innovative new features

The Inspiron 5000 Series offers well-designed, versatile laptops now available with an even broader array of processor options from Intel and AMD, for responsive performance whether surfing the web, writing a term paper, editing videos or initiating web chats. In addition to exceptional battery life, premium performance and stunning visuals, stylish shoppers will enjoy the laptops’ sleek design details and vibrant chassis color options, selecting from several finishes: Standard Black, Theoretical Grey, Alpine White, and Sky Blue.  The Inspiron 5000 Series laptops also feature True Color display technology for exceptional visual clarity and color fidelity and Dell’s new precision touchpads for exceptionally fluid panning, pinching and zooming, providing users an experience that's touchscreen-smooth and quick. Its older brother, the Inspiron 15 7000 Series offers a 4K UHD touch display option for the sharpest, brightest display ever offered on an Inspiron in a sleek, lightweight design.

The Inspiron 5000 Series is now available in India starting at Rs. 39,990/- for the Inspiron 15, inclusive of 2 year At Home (onsite) warranty. (Inspiron 14 will be available in India in Q3 FY16)