TrueTouch

Features: Experian has launched TrueTouch, a new consumer classification that segments individuals by their preferred choice of media channel and predicts their likely response to different styles of marketing communication.

Experian said in a statement that TrueTouch was developed to help companies optimize their customer contact strategies. It is designed to help marketers and advertisers understand fundamental issues like how an individual prefers to be contacted, which channels they are most exposed or responsive to and where they are likely to go to find information when making a purchasing decision.

Charlie Horner, head of Consumer Insight at Experian, said, “TrueTouch is based on unique research and is the only consumer classification that analyses the motivations and thought processes behind an individual’s choice of channel and media.”