TriVium opens sales, marketing office in Delhi

BANGALORE: TriVium India, an Indian CRM product company focused on medium

sized enterprises, has announced the opening of their office in New Delhi. This

move is in line with TriVium's strategy of expanding its marketing and sales

presence to all major cities in the country. The New Delhi office will

supplement the marketing and sales effort of TriVium's Bangalore operations.

The new office will concentrate on increasing market penetration,

strengthening existing partnerships and building new partner networks for

TriVium's award winning flagship product SimpleRM.

"TriVium is well established in the South and is actively looking at

exploring opportunities in other regions. We had a lot of interest generated

from the northern and eastern markets like Delhi and Calcutta, which was being

serviced out of Bangalore. The New Delhi office will capitalize on these

opportunities, service our existing customers and leverage on the vast base of

medium sized enterprises who will significantly benefit from our

productivity-enhancing product. We will focus on the right mix of direct and

indirect (through partners) sales in these regions", said Arun Maheshwari,

CEO, TriVium India.

Ankur Bhatia, Director-Sales, TriVium India will head TriVium's Delhi

operations. Prior to taking this role, Ankur Bhatia was with Parametric

Technology Corporation (PTC).