Trifin gets aggressive on notebooks

Mohit Chhabra

NEW DELHI: Delhi-based Trifin Technologies has stepped up its efforts to

develop the market further for Toshiba notebooks. This comes with the

appointment of Trifin as a regional distributor for Toshiba products by HCL

Infosystems. HCL Infosystems is the national distributor for Toshiba notebooks

in the country.






Trifin is now building its channel further to address the retail and the
corporate market better. While the retail channel will typically address the

SOHO market, the corporate channel will help the company make inroads in the SMB

segment.






Trifin is presently working with 30 partners for Toshiba notebooks and is
looking at adding another 10 by the JAS quarter. It is also looking at promoting

employee purchase program deals with organizations. "We will drive a

migration from desktop purchase to laptops," says Trifin Technologies

director, Nitin Aggarwal.






Trifin is aggressively organizing events and promotions to ensure faster sales.
It recently concluded a five-location roadshow in Delhi, co-funded by HCL.

"We are also providing our partners with demo units to ease the sales

process," says Nitin. Apart from these the company is also planning to

undertake joint marketing activities with its partners.



Very soon Trifin will also expand its product portfolio by introducing the
pocket PC from Toshiba.