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Transforming personal clouds into highly intelligent collections of mobile apps and services

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Sharath Kumar
New Update

BANGALORE, INDIA: Cognizant computing - the next phase of the personal cloud movement - will become one of the strongest forces in consumer-focused IT, according to Gartner, Inc. It will have an immense impact across a range of industries, including mobile devices, mobile apps, wearables, networking, services and cloud providers, causing major shifts in revenue and profit flows.

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"Cognizant computing is transforming personal clouds into highly intelligent collections of mobile apps and services," said Jessica Ekholm, research director at Gartner. "Business-to-consumer providers must adapt their strategies to exploit this change to generate new revenue, find new ways to differentiate themselves and foster loyalty via mobile apps."

Cognizant computing is a consumer experience, in which data associated with individuals is used to develop services and activities according to simple rules. These services include alarms, bill payments, managing and monitoring health and fitness, and context-specific ads. Cognizant systems will deliver their services across multiple devices.

The practical application of cognizant computing helps business-to-consumer (B2C) companies to acquire deep insights into consumers' preferences and daily lives, which will therefore assist in creating better, more-personalized tailor-made services and offers, as well as ameliorate customer services. This, in turn, should help providers strengthen their competitiveness (and responsiveness) in a market where consumers are becoming increasingly aware of new services and offers, pricing structures, and the reputation of a brand.

Gartner predicts that cognizant computing will put the importance of apps, services and cloud to the forefront - making it one of the three most important components for any customer retention strategies for B2C companies over the coming five years.

 

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