Transcend tops in flash memory segment

NEW DELHI, INDIA: According to the latest report by IDC India Research, Transcend Information, Inc, a leading manufacturer of flash memory products, ranked No.1 in flash memory products including USB flash drives and flash cards in 2007, followed by Kingston and Sandisk.

Indian flash drive market in particular was dominated by Transcend last year, and it contributed 4 per cent of Transcend’s global revenue in 2007, said a press release.

The IDC research also pointed out that Transcend’s MP3 players and portable hard drives achieved impressive growth in the Indian market, the release said.

According to Austin Huang, regional head - Sales, SAARC and APAC, Transcend: “Transcend has recently made great strides in the areas of channel management and brand development, and now enjoys a leading position in the NAND Flash market of India.”

Since it's inception in 1988, Transcend's business focus has always been on cultivating its own unique brand, said the company. In the year 2007, the government of Taiwan also recognized Transcend as one of Taiwan's Top 20 global brands