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Transcend enters club of Top 20 global brands

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CIOL Bureau
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NEW DELHI, INDIA: Transcend Information, Inc, a provider in memory products and peripherals, today announced that Taiwan’s Ministry of Economic Affairs has honoured it as one of Taiwan’s Top 20 global brands.

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The award was given in recognition of Transcends brand value, which is currently at US$ 244 million – 36 per cent higher than last year and this marks the fourth consecutive year that Transcend has been listed in the Top 20, proving the effectiveness of its recent brand management strategies, said a press release.

Austin Huang, regional head - Sales, SAARC and APAC, Transcend, said, "Since its inception in 1988, Transcend has made brand image its number one priority by consistently focusing on its own-brand business. With superior product quality and excellent customer service, Transcend maintains a vast, loyal customer base.”

He added that it’s the comprehensive network of 13 offices worldwide that made Transcend a highly diversified international enterprise and has also established the company as a fast-growing global memory brand.

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It posted revenue of US$90.8 million during the month of August. Transcends HDD shipment reached a record breaking total of 100,000 pieces in August. This figure is a huge growth of 48 per cent compared to last month's hard drive shipment.

The study has been evaluating Taiwan's leading companies for six years. The brand valuation methodology used in assessing Taiwan's international brands is the same one used for Business Week magazine's "Top 100 Global Brands."

A report from the Business Week stated that Transcend ranks No. 62 in the list of top 100 technology companies in the world.

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