Tradeindia intros call-me-free service

NEW DELHI, INDIA: Tradeindia.com has recently introduced an innovative "Call Me Free" service in association with eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives.

eStara's click to call service has been chosen to power Tradeindia's "Call Me Free" customer service program. "Call Me Free" will assist online browsers, including buyers and sellers globally, to obtain real-time answers to questions by connecting them through a telephone connection without paying any cost.

To utilize the "Call Me Free" program, buyers need only engage an embedded "Call Me Free" button within the Tradeindia Web site and type in their phone number.

"As one of India's largest B2B e-Marketplace, today tradeindia.com serves millions of buyers globally by offering them quality database of manufacturers and exporters," says Bikky Khosla, CEO, tradeindia.com. "For buyers in order to identify a listed manufacturer/exporter as right potential supplier for their sourcing needs, it's of prime importance to understand & know few things about the supplier. Popular means of first-level communication such as emails and faxes create a vacuum where a buyer after sending a message waits for suppliers to get back which kills valuable business time.

"Tradeindia's "Call Me Free" service powered by eStara fills that vacuum, makes first-level communication faster & allows a buyer to speak with the vendor & get solutions to most queries on the first-level of discussions itself. "Call Me Free" helps a buyer & seller both in understanding each others' interest level towards possible business opportunity, which further helps in finalising the business in shortest time & with ease," he added.

The Tradeindia partnership also heralds eStara's entry into the Indian market. The company has gained momentum internationally of late, including recently announced deals with Yves-Rocher, a leading botanical beauty care company in France, and Voyages-SNCF, an online travel agency also headquartered in France. Tradeindia is the largest online B2B e-Marketplace in India, with over 650,000 registered users, 1,298 different product categories and sub-categories and over 20.5 million hits per month.

"We are very pleased to see eStara's international momentum carry us into new markets," eStara CEO John Federman said. "The phone is a primary component of trade communities around the world and eStara's innovative services place businesses in line to provide a premium service to their customers."