Track your vehicles

NEW DELHI: BOW (Bharat on Wheels) Network (P) Ltd, an enterprise solution provider for transport industry, has launched a vehicle tracking system targeting the transport industry within India. The company's software division has built the system based on an Interactive Voice response System (IVRS) to track vehicles and send messages.






The company is targeting to catch the eyeballs of the three million goods carriers that dot Indian roads at any given time. To track these vehicles, the company makes use of STD phone booths - and a specially designed BOW card which looks like a credit card and has six digit unique number written on it.





Using this system, fleet owners can provide this card to each driver which he will carry to the nearest tracking point, basically a designated STD booth on truck routes, at major trucking stops and petrol bunks.





"The information furnished by the truck driver from BOW tracking points will reach the nearest area franchisee system online, where the data compilation and transmission takes place. Subsequently, this information reaches the BOW servers through the Internet. This one-time information given by the driver will be made available to all those concerned with the vehicle or the consignment," informed BOW Networks, MD, Selvaraj PS.





The booth operator will transfer details of the truck coded on the card together with a simple numbered message to a local telephone number using a IVRS. At the receiving end, a franchisee of BOW, uploads all incoming messages by email to a central hub, where it is processed and placed on a Website.





Selvaraj said that the initial cost of each card is Rs 1,100 and the monthly service charge is Rs 100 for local permit and Rs 300 for national permit vehicles. Lay customers who send their personal goods by truck can purchase `trip cards' valid for one trip alone costing Rs 75, for 5 days or Rs 125 for 10 days and provide it to the driver. They can then track their goods on the Internet site, which will reflect every message the driver logs.





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