Toshiba ups the ante on its Digital campaign

NEW DELHI, INDIA: With its continuous engagement with the online community, Toshiba India has stepped up its conversations with the audiences for its laptops business.

Toshiba India launched its official Facebook page for laptop business in early November 2013 - Toshiba Laptops India, and in less than a month, enjoys over 84,000 followers. The company aims to increase its facebook entourage to over 500,000 by 2014.

The digital activation is the extension of Toshiba's ongoing ad campaign ‘Awesome Inside Out' for its 2013 range of laptops that accentuates enhanced performance features inside the laptops with complementing new design aesthetics.

The latest in line was the ‘Awesome Inside Out' contest on facebook that gave the participants an opportunity to win Sachin Tendulkar's signed merchandise and memorabilia.