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TopNotch Infotronix enhances product portfolio

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CIOL Bureau
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CHENNAI, INDIA: Chennai-based TopNotch Infotronix, the brand owner of Zebronics has enhanced its product portfolio. TopNotch launched five new models of metallic finished computer chaises named Reaper, Orion, Anaconda, Guardian and Radiant.

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Briefing on the features of the new chaises, Rajesh Doshi, Director—Purchase and Marketing, TopNotch Infotronix (India) said, “Reaper comes in two versions—one with transparent side panel and other without it, while Orion and Guardian have front E-SATA connectors. The Orion model comes with front SATA and SATA power connectors, which is new to the Indian market.”

While Anaconda has tool free side panel removal, Radiant is a small size cabinet that has LED fan in the front. This week TopNotch will introduce another chaises for the ITX motherboards. By launc­hing new set of chaises, Zebronics now has computer chaises ranging from Rs 1,500 to 3,000. TopNotch has also launched a new model of computer mouse and webcam called ‘Home 100’ and ‘Sphere’, respectively.

In another development in the company, TopNotch has entered into the memory segment by launching memory cards and flash drives in 1, 2 and 4GB ranges under the Zebronics brand.

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Doshi said, “People have started seeing Zebronics as a brand, with a huge range of products. The whole idea is to provide as many products as we can in the peripherals segment.”

For the first time, TopNotch has also entered into the distribution of notebooks by tying up with Micro-Star International (MSI). Initially, TopNotch would distribute MSI Wind laptops, which weighs approxi­mately one kilogram and has planned to launch the rest of the models in a subsequent manner.

TopNotch has planned to add two more product managers along to its existing three within this quarter to facilitate the operations.

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