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Top PC vendors lose market share in Q1: IDC

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CIOL Bureau
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NEW DELHI, INDIA: The India PC market witnessed a 7 per cent quarter-on-quarter (QoQ) growth of shipments in the first quarter of calendar year 2009, compared to the fourth quarter of calendar 2008, according to IDC’s Asia/Pacific Quarterly PC Tracker, May 2009 release.

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However, in the computer shipments in January-March 2009 quarter as many as 3 of the 5 top vendors witnessed a drop in market share.

IDC, a global provider of market intelligence and advisory services stated that in a subdued India PC market, Hewlett-Packard (HP) held the largest share while HCL Infosystems grew and Dell saw a decline in its share during January–March 2009 quarter.

HP maintained its lead and gained share in PCs (desktops and notebooks) to capture 18.2 per cent of the India PC market in terms of unit shipments. HCL Infosystems with a market share of 9.8 per cent of overall PC shipments regained the second spot. Dell, which jumped to second position for the first time in the October-December 2008 quarter, slipped back to the third spot in 1Q 2009, said a press release.

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The study stated that the Acer’s market share dipped marginally (7.7 per cent in 4Q 2008 to 7.3 per cent in 1Q 2009, while Lenovo’s share showed a more pronounced drop of 1.9 points (6.6 per cent in 4Q 2008 to 4.7 per cent in 1Q 2009).

“Moving forward, hardware in general and PC shipments in particular will continue to remain under pressure. Winners would gain market share and improve profitability through the right price/volume mix and optimal exploitation of supply chain efficiencies,” said Kapil Dev Singh, country manager, IDC India.

He added that with the twin forces of market de-growth and loss of share, those vendors who do not occupy a clear niche in customers’ minds would be under pressure.

In the short term, over the next two quarters, vendor positions in the India PC market would be largely determined by how well they are able to exploit the opportunities presented by the consumer, education and government segments, the IDC India report added. 

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