Top five email marketing tips for SMBs

DULUTH, USA: The spring season is here and many small business owners are looking to reach customers with seasonal offers and special promotions to bring in new business.

NCR Silver offers these top five tips for effective email marketing just in time for spring sales and seasonal items:

Make it Your Own: Show your personality by adding your logo and images, and then choose a template that fits. Use the newsletter template to announce special events and select from a variety of layouts to announce promotions. Keep your copy, conversational and friendly.

Privacy remains a concern, so experts recommend avoiding automated personalized messages. However, friendly greetings and introducing offers and promotions up front help pique customer interest.

Bank on Bulk: Bulk email features make it easy to reach thousands of customers and prospects at one time. Multi-store capabilities make it even easier to reach customers at all your locations.

Receipt and Repeat: Thank customers often and let them know you appreciate their business. One of the most overlooked ways to do this is via email receipts. Always customize your receipts with a "Thank You" and add a discount to drive repeat business.

Miss You Much: Set up automatic reminders to stay in touch, and offer incentives to let customers know you appreciate their business. A well-timed email can be just what your business needs to keep a steady pace of customer traffic all year long.

Show Your Social Side: The power of social marketing lets you connect with customers when and how they want. Set up email offers and instantly push them to your Facebook page. Remember to put links to your social sites in all your email campaigns and receipts so customers know where to find you in the social media-sphere.

NCR Silver findings show that merchants who set automated "Miss You" emails every 30 and 60 days to touch base with their customers rank among the top performers in sales, both revenue and number of products sold.

Built-in email marketing tools make it easy for small business owners to use the NCR Silver POS system to create effective email marketing programs to help build and nurture ongoing customer relationships.